How an Online Lingerie Store Broke India's Social Taboo. Founded by Richa Kar in 2011. Industry: Lingerie / Fashion E-Commerce. Key Metrics: Acquired by Reliance | 10M+ Customers.
Zivame created India's online lingerie category by solving the social discomfort women faced in offline lingerie retail — private browsing, comprehensive sizing guide, and discreet packaging. Acquired by Reliance Retail. Strategy: solving an unspoken social problem, size-inclusion across 50+ sizes, private shopping experience, and digital education on fit and product selection.