How Gen-Z's Credit Card Was Redesigned from Scratch. Founded by Rajan Bajaj in 2016. Industry: FinTech / Neo Banking. Key Metrics: $1.8B Valuation | 10M+ Users.
Slice redesigned credit for India's Gen-Z — a sleek metal card, buy-now-pay-later flexibility, and zero joining fees targeting first-time credit users rejected by traditional bank credit card criteria. Strategy: design-led credit product, BNPL as accessible credit entry, Gen-Z brand identity through metal card design, and Neo bank expansion post-merger with North East Small Finance Bank.