How Developer-First Design Won India's B2B Payments Market. Founded by Harshil Mathur & Shashank Kumar in 2014. Industry: FinTech / Payments Infrastructure. Key Metrics: $7.5B Valuation | 8M+ Businesses.
Razorpay won India's payment gateway market by building for developers first — clean API, comprehensive documentation, honest pricing — then expanding into a full-stack financial OS including payroll (RazorpayX), banking, and lending. Strategy: developer-first product philosophy, bottom-up enterprise sales, product-led growth, and horizontal expansion across business financial services.