How India's Intra-City Freight Market Was Digitised. Founded by Pranav Goel & Vikas Choudhary in 2014. Industry: Logistics / B2B Transport. Key Metrics: $1B Valuation | 35M+ Customers.
Porter digitised India's fragmented intra-city freight market — mini trucks, tempos, and bikes — providing on-demand loading solutions through a platform that organised an unorganised ₹40,000Cr sector with 4M+ drivers. Strategy: Ola/Uber model applied to freight, driver earnings improvement to drive supply, and B2B enterprise contracts for predictable demand.