How Online Furniture Retail Was Built in India. Founded by Ambareesh Murty & Ashish Shah in 2012. Industry: Furniture / Home Decor E-Commerce. Key Metrics: ₹900Cr+ Revenue | 1000+ Studio Cities.
Pepperfry created India's online furniture category by solving the trust deficit in high-value product e-commerce through 1000+ experience studios, extended return windows, and quality curation. Strategy: experience studios for touch-and-feel in discovery, curated marketplace quality control, and interior design services as premium upsell.