How India's Fashion E-Commerce Leader Built the Aspirational Shopping Destination. Founded by Mukesh Bansal, Ashutosh Lawania & Vineet Saxena in 2007. Industry: Fashion E-Commerce. Key Metrics: 60M+ Active Users | ₹14,000Cr+ GMV.
Myntra became India's dominant online fashion platform through fashion-first curation, private label development (Roadster, HRX with Hrithik Roshan), and aspirational brand positioning. Acquired by Flipkart in 2014. Strategy: fashion editorial curation, exclusive brand partnerships, private labels for margin improvement, and End of Reason Sale driving massive seasonal GMV spikes.