How Social Commerce Unlocked Tier 2 India. Founded by Vidit Aatrey & Sanjeev Barnwal in 2015. Industry: Social Commerce / D2C. Key Metrics: $5B Valuation | 150M+ Users.
Meesho created India's social commerce category by enabling 15M+ resellers — predominantly women in Tier 2/3 cities — to sell on WhatsApp and Facebook without inventory or capital. Strategy: zero-capital reseller model, WhatsApp-native commerce, Tier 2/3 India focus, and zero-commission platform to maximise seller adoption.