How India's First Meat Unicorn Was Built on Trust. Founded by Abhay Hanjura & Vivek Gupta in 2015. Industry: Meat & Seafood / D2C. Key Metrics: $1B Valuation | 10M+ Customers.
Licious built India's first meat unicorn by solving the country's most persistent food safety problem — cold-chain controlled, freshness-guaranteed, hygienically processed meat and seafood. Strategy: supply chain ownership from farm to delivery, zero preservatives brand promise, marinated value-added products for higher margins, and dark store infrastructure for speed.