How India's Bahi-Khata Was Digitised. Founded by Ravish Naresh & Dhanesh Kumar in 2019. Industry: FinTech / SME Tools. Key Metrics: $600M Valuation | 10M+ SMEs.
Khatabook digitised India's traditional shop ledger — the bahi-khata — for 10M+ small business owners, replacing hand-written credit books with a simple mobile app that required zero digital literacy. Strategy: solving India's most universal SME pain point, vernacular-first product in 10+ Indian languages, and freemium model with premium financial services upsell.