How a Bikaner Bhujia Shop Became India's Most Recognised Snack Brand. Founded by Ganga Bhishen Agarwal in 1937. Industry: FMCG / Packaged Snacks. Key Metrics: ₹12,000Cr+ Revenue | 400+ Products | 87 Years.
Haldiram's transformed from a small Bikaner bhujia shop into a global Indian snack powerhouse through product diversification across namkeens, sweets, and frozen foods; quality standardisation; and consistent brand identity. Strategy: premiumisation of traditional Indian snacks, retail expansion, international markets, and maintaining authentic taste across 400+ products.