How Two IIT Grads Built India's E-Commerce Pioneer. Founded by Sachin Bansal & Binny Bansal in 2007. Industry: E-Commerce / Retail. Key Metrics: $37.6B Walmart Acquisition | 350M+ Users.
Flipkart created India's e-commerce market from scratch — starting with books, building cash-on-delivery infrastructure for a cash-heavy economy, pioneering Big Billion Day, and attracting a $37.6B acquisition by Walmart in 2018. Strategy: COD as market unlock, logistics infrastructure building, private label brands, and the Big Billion Day creating India's shopping holiday.