How Fantasy Sports Created India's First Gaming Unicorn. Founded by Harsh Jain & Bhavit Sheth in 2008. Industry: Fantasy Sports / Gaming. Key Metrics: $8B Valuation | 200M+ Users.
Dream11 created India's fantasy sports category — survived regulatory challenges by positioning as a skill-based game, won the cricket-obsessed Indian market, and built a $8B platform with 200M+ users through IPL title sponsorships and sports-first marketing. Strategy: IPL partnership as category-defining marketing, skill-game legal positioning, real-money fantasy as engagement mechanism.