How SaaS for Educators Unlocked the Creator Economy in EdTech. Founded by Mukul Rustagi & Bhaswat Agarwal in 2018. Industry: EdTech / Creator Economy. Key Metrics: $570M Valuation | 3M+ Educators.
Classplus built India's largest EdTech SaaS platform enabling 3M+ educators — from IIT coaching institutes to local tutors — to create branded digital academies, collect fees, and distribute courses without any technical expertise. Strategy: educator-first rather than student-first, SaaS tools for creator independence, bottom-up adoption through individual tutors.